Combining expertise in e-commerce fulfilment and point-of-sale logistics, Paxon aims to help brands simplify and expand complex supply chains into other markets. The launch marks a significant milestone in Bnode's transformation into a digital expert in international logistics and services.
Operating across three continents, Paxon combines international scale with local expertise to help brands grow via e-commerce omnichannel and fulfilment, as well as point-of-sales and marketing execution services. Paxon is built on the foundations of companies including Radial, Staci, Active Ants, and Base Logistics, bringing together decades of experience under one global identity.
The name Paxon, derived from the Latin word 'pax' (peace), reflects the company's ambition to bring clarity, reliability, and peace of mind to increasingly complex supply chains.
“"Paxon brings Bnode's 3PL capabilities together under one identity, creating a stronger international offering for brands and retailers. By connecting expertise, technology, and operations across different markets, Paxon helps customers navigate increasingly complex supply chains more effectively. With Paxon, we have a clear platform to support our customers' growth across multiple channels."
Within the new organisation, Rainer Kiefer will serve as CEO of Paxon Europe & North America Midmarket, while Eduard Garcia Torrejon will be CEO of Paxon North America. Both will report to Chris Peeters, CEO of Bnode.
Paxon is one of three commercial brands within Bnode's brand architecture, alongside Bpost for last-mile activities and Landmark Global for crossborder logistics. The company provides end-to-end logistics solutions for complex, high-value supply chains, aiming to offer global reach and local insights with warehouses and operations in North America, Europe, and Asia.
